AN INNOVATIVE WAY TO COMMUNICATE WITH YOUR CLIENTELE

It has been suggested that within a short time mobile traffic will overtake the traditional web based / broadband traffic. What does this mean? It means that for many organisations wishing to expose their brand or services they will have to take the mobile marketing channel more seriously. By leaving it to their competitors in these difficult times it could have a significant impact on your future prosperity.


However, top-end services can benefit from using mobile marketing in an exclusive manner.


Mobile should be considered due to a range of reasons including:


Market Size
Mobile now incorporates a huge and rapidly increasing number of users – the CTIA says there are 62.5 million mobile phones in the UK which is more than the 60 million population in the country. Looking at worldwide figures we are talking about 5 billion subscribers. In comparison to PC’s these figures are amazing – in 2008 Gartner said that there were 1bn PC’s by 2014 there will be only 2 billion. This means that whatever your market there will be a demographic that has a profile for your organisation. This means that from an advertising perspective it is possible to target specific demographics that lend themselves to almost any type of market from exclusive to volume.


Customer Driven
Almost all mobile marketing activity involves an opt-in by the consumer or taken action by browsing a specific mobile application – so your customer would already be predisposed to the marketing activities on their mobiles. Because of this there is a higher probability they will react positively to a marketing campaign. For example In a poll conducted by Harris fourty-two percent of the target audience between the ages of eighteen and thirty four agreed they would be interested in receiving a text from marketing departments. This is the case whether the user is A1 or D, individuals from all walks of life can be influenced.


Individually Targeted
All mobile numbers are linked to an individual – whilst this is not always the case for web connections. You can target the advertising content as mobile advertising can be delivered to an audience which is fine tuned by age, location and device type. Again although these things are not precise it is possible to target individuals with a mix of attributes that will lend itself to either end of the marketing continuum.

Better Response From Calls To Action
A recent research report from Opus has analysed the results obtained in the mobile arena and the outcome was that marketing campaigns were far more effective in the mobile space than other forms of online marketing – with results that are 2 to ten times higher in terms of return on investment which is an amazing figure.


Potential 24 Hour Availability
Many individuals have their mobiles switched on all day every day. This means that mobile marketing can influence consumer’s at the most appropriate times if you have a sophisticated method of segmenting your target audience. A study carried out a short time ago suggested that seventy-five percent of individuals never leave home without their mobiles (CNBC)

Did you know that a recent report from Ofcom said that half of all teenagers and a quarter of all adults use smart phones – this can only become a bigger proportion over time – it means that your target audience is definitely using smart phones and can be influenced by mobile marketing.

More and more mobile users are looking at local businesses of all types on their mobiles, including restaurants, hotels and many other retail outlets. The US are a few years ahead of us in this area and this type of behaviour has proven to be an increasingly important trend.

A recent report from Ofcom said that a quarter of all adults use smart phones – this can only become a larger proportion over time – it means that your target audience is definitely using smart phones and can be influenced by a wide range of mobile marketing solutions.

Many busy men and women are keen not to waste time – an ability to immediately obtain relevant information, offer or purchase required services and good on their mobile in the comfort of their own homes or offices is a major factor in the expected growth in mobile marketing.


An example of innovation
There are many innovative ways you could use this technology. At present few organisations, including your competitors are using mobile marketing to its full advantage. How would this work? One option would be to provide a VIP card which contained a QR Code.

QR Codes are square structures (see right) that a smart phone user can photograph this can take their device to one of a number of destinations: A video An Image A webpage A Map A VCard Text content

The QR Code would redirect the potential client to one of a number of destinations dependent on your overall objectives for a specific campaign. If the QR Code is URL based we can change the URL destination on a regular basis to keep the information fresh and engaging.

Mobile Marketing Services

• Mobile Website (including comprehensive indexing) more
• Build and maintain a mobile telephone list of clients – for marketing more
• Mobile Advertising more
• 2Dimensional Barcodes more
• Location Based Social Media
• Unique Reference Service (86% of consumers read online reviews before making a purchasing decision (Kudzu.com survey) plus many other performance related uses for businesses more
• Mobile Video more
• mCommerce (visitor purchasing system on your mobile website) more
• Proximity Marketing more
• Mobile surveys/competitions/polls more
• Mobile Coupons more
• Text Messaging more
• Text Alerts more
• Send Pre-recorded messages more

If you would like to discuss how mobile marketing solutions can improve your business then please contact us for a more in-depth conversation.

Barrie Faulkner
barrie@alpha-mobile-marketing.com
Commercial Director
Alpha Mobile Marketing
01737 821856
07914 965039